With American spending more than ever on their furry buddies, Walmart sees an opportunity. They are looking to cater towards pet enthusiasts with an in-store veterinary clinic and online pet pharmacy.
On Tuesday, May 14, Walmart customers are able to fill prescriptions for their pets online at WalmartPetRx.com and have them delivered straight to their home.
Walmart is also opening in-store veterinary clinics in over 100 locations around the United States by the end of 2019. The clinics are already open in over 20 locations, and offer standard exams, vaccines, and minor illness care.
In 2018, pet owners spent over $30 billion on their pets and an additional $18 billion on vet care and Walmart is looking to tap into this market with their new offerings. American Pet Products Association estimates pet food spending alone will reach over $30 billion in 2019.
The new trend in the pet food space is in the “fresh” category, as pet-owners are becoming more and more conscious as to what they are feeding their pets. Walmart is including more health-conscious options like Greenies and Hill’s Science Diet and Blue Buffalo.
Walmart is not the only company looking to tap into this space, as Amazon has its own pet food brand Wag.com, and Target partnered with BarkBox to sell their popular treats and toys in retail and online Target stores. Petco also has plans to open a kitchen at their New York location to produce over 2,000 pounds of fresh pet food daily.
Millennials are leading this growth, as the average millennial pet owner spends around $1200 a year on their pets. Walmart is aiming to bring costs down and become a leading contender in the space.