Philadelphia’s own Questlove, in collaboration with Impossible Foods, has announced a new vegetarian cheesesteak. Using a plant-based meat called Impossible 2.0 Meat, the new cheesesteak is the first of its kind.
View this post on Instagram
Ok yall, this was a year in the making so keeping this a secret was SUPER DIFFICULT!! I’m launching Questlove’s Cheesesteak! As a non vegan/vegetarian i still fell in love with @impossiblefoods for several years and as a Philadelphian….well—-i gotta know #CheeseSteaks right? We developed (and perfected!) a recipe using Impossible™ plant-based meat that we hope will offer a delicious and sustainable alternative for all cheesesteak eaters. Even better news for sports fans who never have food catering to those who are vegan/vegetarian we are debuting this cheesesteak THIS Spring at Citizens Bank Park during ALL @Phillies home games AND CONCERTS at the ballpark and in 40 @livenation venues ACROSS THE COUNTRY, and more soon! #Philly #Nationwide #QuestlovesCheesesteak #QuestLovesFood #AmorosoRolls @questlovesfood
The cheesesteak will be available starting March 28th, at Citizen’s Bank Park for the Philadelphia Phillies’ home opener. Not a Philadelphia local? No need to worry. Over 40 different Live Nation partnered entertainment venues across the country are looking to introduce the cheesesteak to their menus later this year.
In a statement, Questlove said:
“We first tested this product at our annual Roots Picnic music festival in Philly in 2018. Without any forewarning we offered the Cheesesteak in our VIP area which was mainly populated with friends and family and no one believed me when I told them the ‘meat; was not beef, but plant-based. My team and I saw an opportunity to roll out the product on a much larger level. To have the Phillies and LiveNation as our initial partners is great as it speaks to my love for my hometown of Philadelphia combined withmy love of music. However, the goal for this product is to create a global network of restaurants, venues, and retail locations where Questlove’s Cheesesteak can be purchased.”
The food industry is nothing new for The Roots drummer, as he’s been an investor in Impossible Foods since 2017, a company which gained popularity after the introduction of the Impossible Burger, a meatless 100% vegan hamburger, in 2016.
We’re excited to see what other innovations Questlove has in store for the food industry.